A strong company culture is a vital element for every organization small, big, large or mid-sized. The culture of the organization provides the backbone for the successful running of the organization. The organizational culture takes into account the beliefs, values of the organization, the functioning of the management body, the behaviour of the employees and the manner in which the customers are dealt with. All these aspects when together taken into consideration come to define a strong company culture. The organizational culture is defined and created by the senior management personnel and put into practice by the HR department through the means of the Employee Handbook which encompasses the code of ethics. Companies such as Google, LinkedIn, HubSpot, Microsoft, Facebook and others are credited to creating a strong and vibrant company culture.
Now, you must be wondering about the significance of a strong company culture. Have you ever wondered why you enjoy going to office every day? It is a proven fact that employees enjoy working at the office which offers a good working environment.
An amicable company culture is often liked by employees who enjoy working in such an environment. In return, the organization tends to gain employees who tend to stay longer; thus, avoiding attrition. This aspect also helps in building strong working relationship among the co-workers as well.
Another significant advantage of having a strong company culture is that your organization comes to acquire a good name in the market. Your customers tend to acknowledge the reputation of your organization associated with the products/services that you offer. Moreover, the presence of a strong company culture promotes healthy relationship between its customers and the company.
You must have now comprehended the paramount importance of a strong company culture. Yet most mid-sized organizations are still not capable of creating a good company culture. They face several difficulties in this process. So, let us understand how a mid-sized organization can create a strong and vibrant company culture.
- Clarity about the Company’s Goals: It is essential for a mid-sized organization to be clear about its goals and vision. For instance, if you are the owner of the organization producing footwear then you need to have clarity about the sources of procurement of raw materials, the line of products to be manufactured and the process of marketing and selling. Likewise, your employees should also reflect the goals and vision of the company. The employees should be committed to pursue the company’s goals in the long-term. This can simply be achieved by establishing a strong company culture revolving around the achievement of the company’s goals.
- Recognition and Reward: The second significant factor which helps in creating a strong company culture is by recognizing and rewarding the employees of your company. The employees of your company make things happen at the workplace and so they indeed play a vital role in the functioning of the company. The company should ensure to recognize the extra efforts taken by an employee in fulfilling his duties and responsibilities towards the company. Moreover, the company can also go ahead and reward the employee for his efforts. This will not only boost the morale of the employee but also will help in employee motivation and employee retention for the company. Hence, by creating such a positive company culture—the company as well as the employees tend to develop a mutually beneficial relationship which is bound to go ahead in the future as well.
- Provide flexibility: One of the significant aspects which goes into the creation of a strong company culture is the feature of looking after the requirements of the employees. In these uncertain and unprecedented times, it is vital for organizations to relinquish mundane functioning practices and embrace the new ones. This includes the provision of flexible work timings and work from home option. The MNCs and other big companies are today offering both these options to their employees. In other words, the creation of a flexible work environment is bound to keep the employees happy and thus, motivated. Motivated employees facilitate in improving the productivity of the company.
- Establishing collaboration among team members: A vibrant company culture can be created by ensuring that the members of a team collaborate with each other while working on the projects. This kind of healthy work relationship helps in quick completion of tasks/ targets and also enhances the revenue of the company. In addition, the manager should also engage in team building activities among the members of the team.
Therefore, to conclude, the creation of a strong and vibrant company culture has helped large companies in boosting their employee productivity and in enhancing revenue. So, the mid-sized companies should not lag behind and leverage this feature to expand and enhance their business.